), the fact is, audio content today is still largely broadcast in nature, with a one-directional flow of information from creator to listener. He predicts that over time, more than 20% of listening on Spotify will be non-music content, and that the Anchor and Gimlet acquisitions position Spotify to be a leading platform for creators, as well as the leading producer of podcasts.If traction among consumer listening apps appears highly concentrated among a small number of apps, the same can be said of podcast creators. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. Popular live streaming categories include music (singing songs or talking with music in the background); chatting about relationships; or discussing anime. As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. The strategies for these companies are mostly centered around leveraging their existing audiences to cross-promote podcasts; using listener data to personalize listening experiences or to help surface relevant podcasts; and leveraging their reach and existing monetization mechanisms to help creators earn more revenue. What’s 3-D going to look like?”Taking a step back, it’s amazing how much progress the industry has made since the Apple Podcasts app was introduced 7 years. The in 2016 that “the iTunes podcasting hub that Mr. Jobs introduced remains strikingly unchanged,” and beyond adding more analytics features in 2017, the same still holds true today. The green line includes smart speakers, which have grown 70% year over year in terms of listening.What may surprise people living in heavy commuter markets is that listening primarily happens , which represents almost half of all podcast consumption.We would also anticipate that more recent technologies like Bluetooth-enabled cars and smart speakers — now owned by 53M Americans or — could change the mix of where podcast listening happens.Simply put, podcasts are digital audio files that users can download — or in some applications, stream — and listen to. Though we’ve heard anecdotally from advertisers that podcast ads are effective — and are unique in their ability to reach a hard-to-access, attractive demographic — the ad buying experience is manual and tedious. A16z is one of the most popular podcasts about technology. Most of these exits have been “acquihires” of small listening apps that were subsequently shut down post-acquisition. Various studies, including by Why is podcasting monetization so low? From Technical to Product to Sales CEO The a16z Podcast covers topics including software engineering, biology, media, cryptocurrencies and entrepreneurship. Ximalaya’s product is audio content in every form — from podcasts and audiobooks to courses, live audio streaming, singing, and even film dubbing. The : there’s advertising, subscriptions, a la carte purchases, and donations / tipping. © 2020 Andreessen Horowitz (Shows with blue check marks have gone through Podtrac’s podcast measurement verification process. In February 2004, journalist Ben Hammersley wrote about the emergent behavior of automatically downloading audio content in a February “MP3 players, like Apple’s iPod, in many pockets, audio production software cheap or free, and weblogging an established part of the internet; all the ingredients are there for a new boom in amateur radio. The a16z Podcast discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. Sign up to get our best articles, latest podcasts, and news on our investments emailed to you.Sign up to get our best articles, latest podcasts, and news on our investments emailed to you. ENREGISTRER. A small number of publishers account for multiple top shows, including Wondery and NPR.