How can mass media influence an organic image of a destination?
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The keys to such actions lie in the understanding of tourist behaviours and the antecedents involved in influencing consumer loyalty to destinations. A destination with an efficient, broad and strong marketing campaign and easy accessibilitydifferences have been found to affect the use of external information sources by Japanese, South Korean and Australian tourists traveling to the USA (Chen, 2000); the behavior of German and Japanese tourists traveling to the USA (Litvin et al., 2004); self-image in travelers departing from Singapore (Litvin & Kar, 2003); and the evaluation of travel services within the USA (Crotts & Erdmann, 2000). In terms of age, 29.7 percent were Matures (born 1945 or before), followed by Early Boomers (27.9 percent) and Generation Y (16.5 percent). Sports tourism is not only a new tourism product, but also a combination of sports and tourism. Perhaps this information could answer the question why those that have previously visited would travel back in the future but not necessarily recommend the destination to others. Fesenmaier, 1997, p. 540).Moreover, destination image contributes to forming a destination brand and also to its success. Find out about Lean Library If you have access to journal via a society or associations, read the instructions belowAccess to society journal content varies across our titles.If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box.Contact us if you experience any difficulty logging in.Some society journals require you to create a personal profile, then activate your society accountYou are adding the following journals to your email alertsDid you struggle to get access to this article? According to destination choice-sets models (Within the USA, the state of Alabama has to compete with 49 other states as a travel destination. This product could help youAccessing resources off campus can be a challenge. Even though non-visitors have not experienced the destination the perception is the same as visitors.
For Lopes (2011)Analyze the market and competitive environment of destinations Destination image is commonly accepted as an important aspect in successful tourism development and destination marketing due to its impact on both supply- and demand-side aspects of marketing. This was the first empirical study about the image of Alabama as a tourism destination. Future studies should also focus on the impact of future marketing efforts and monitor the changes in tourist perceptions of destination image. Linkages have a strong effect on the tourist’s decision. Although the effects of destination familiarity, destination image, and visit intentions have been widely examined, these studies mostly focused on familiar tourists who had prior visitation to the destination.
Background: With the development of economy and the improvement of social and cultural level, people are paying more and more attention to relaxing and experiencing different cultures through tourism. Destination image means the sum of beliefs, ideas and impressions that a person has of a destination. By doing so, the state of Alabama would see an increase in tourism revenue.There are several important implications for the Alabama Tourism Department and DMOs within the state of Alabama as a result of this study. In addition, lack of marketing evidence was found where respondents received information regarding Alabama. The organic image, though less researched, is highly importantA series of studies were explored and the results of social media had portrayed and formed a picture result on the formation of organic image and destination image. Destination image consists of functional characteristics, concerning the more tangible aspects of the destination, and psychological characteristics, concerning the more intangible aspects (Echtner & Brent Ritchie, 2003:p.43). Data were checked for errors, missing data, outliers, and deviation from normality. The contribution to academia will be the study of destination familiarity, destination image, and visit intentions in a different setting.