One of the major uses to which access is put is for retrieving news: 82% of users employ this function (Whether similar differences with regard to advertising revenue are present is hard to tell from the available data. In 2013, a total of $17.4 billion of print advertising revenues were Title: Understanding Newspaper Audiences Author(s): Andrew Green Source: Warc Best Practice Issue: April 2014 Downloaded from warc.com 2 The e-mail addresses that you supply to use this service will not be used for any other purpose without your consent.Create a link to share a read only version of this article with your colleagues and friends. This has led to an acceleration of a downward trend in the size of reporting staffs that had begun earlier. Nor is it possible to determine the relative weight of advertising and circulation in total revenue, although it is likely that the former is by far the largest proportion: the official projection in 2000, as cited by Zhao, was that ‘newspapers must raise the percentage of advertisement revenue in its total revenue from an average of 60% in 1996 to 70% by 2000, and 80% by 2010’ (We may summarize these findings by stating that the evidence suggests, but only suggests, that despite the evident differences between the social situation of newspapers in the United States and China, the latter is beginning to experience similar trends to those which appeared rather earlier in the more developed country.
Urban users make up more than 70% of China’s 628 million Internet users. (Many of the already very limited spaces available to journalists have now been closed or, at least, eroded (There is no doubt that, in the developed world, the diffusion of the Internet and other digital technologies has provoked a major crisis for newspapers. Journalists are less directly exposed to new forms of journalism, and the monitoring of public taste that the technology permits operates less directly. In practice, this has not so far been forthcoming, and for that reason, newspaper mergers in China have been infrequent.We may summarize these differences by saying that the domination of the Chinese press by the Communist Party not only determines the political orientation of titles and the kinds of content that they produce but also determines their degree of economic freedom. Some of the specificities of the crisis are to do with the social and economic situation of the press industry in China, but the different responses to the crisis owe more to the political situation than to ‘rational economic calculation’.While the structure of the US press has been determined largely by market forces, in China these have been constrained by political factors. Alongside the technological and economic factors, it notes that the Xi leadership has taken a much more interventionist stance on editorial content and that this has further constrained newspapers’ possible responses. Although the large online commercial portals have long carried news, it is, in principle, only a reproduction of that produced by authorized news providers.
Those declines have slowed in recent years, however. the site you are agreeing to our use of cookies.